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Safe to Sleep® Public Education Campaign and E-Toolkit

November 18, 2014 1:26 PM | Susan Shaffette (Administrator)

Safe to Sleep® Public Education Campaign and E-Toolkit

The Safe to Sleep® Public Education Campaign promotes ways to reduce the risk of sudden infant death syndrome (SIDS) and other sleep-related causes of infant death. It is led by the Eunice Kennedy Shiver National Institute of Child Health and Human Development (NICHD), National Institutes of Health (NIH). Safe to Sleep®was previously known as the Back to Sleep® Campaign. The campaign's messages are based on recommendations by the American Academy of Pediatrics.

Learn how Head Start staff, parents, and other caregivers can make a baby's sleep environment safer. Babies who usually sleep on their backs but who are then placed on their stomachs to sleep, such as for a nap, are at very high risk for SIDS. It is important for everyone who cares for a baby to use the back sleep position for all sleep times, for naps and at night. This also can help protect infants against other sleep-related causes of death.


About the E-Toolkit

Head Start staff, parents, and caregivers can find out about safe infant sleep practices in a new Promotional E-Toolkit from Safe to Sleep®. It can serve as an educational resource for families and staff who care for infants. The toolkit includes:

  • Sample social media posts with the campaign hashtags
  • Drop-in presentation slides about SIDS and the campaign
  • Videos in English and Spanish
  • Infographics that explain key points related to reducing the risk of sleep-related infant death

Additional Resources

To order free materials and learn more about Safe to Sleep®, visit:http://www.nichd.nih.gov/sts/Pages/default.aspx. You also can read myths and facts about safe infant sleep, find tummy time tips, and discover other helpful resources to use in your Head Start program.

Help spread the word about safe infant sleep!


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